As online shoppers become overwhelmed with options and options, it is increasingly important to make the shopping experience as easy and smooth as possible. If customers are faced with a gruelling or confusing shopping process they might abandon their carts completely, and write a negative review that will convince other potential customers to stay clear of your shop.
From poor quality calls-to-actions to faulty images of the product, these ecommerce design errors can have devastating consequences for your sales. Most of these errors can be avoided with some effort.
Images of low quality
No one wants to purchase a product that’s not displayed in the best light. It’s important to make sure you use high-quality images on your online store. Poor quality images won’t just turn off customers, but also damage the reputation of your brand.
Not Offering a Guest Check-out Option
Another mistake that is often made is not providing a guest checkout. This could discourage potential customers from making purchases on your website. Many customers are hesitant when asked to sign up for an account, particularly when they must enter certain personal information such as their email address. Instead, you should let your customers to sign up through their social media accounts to ease the process and minimize their privacy concerns.
Another common error in e-commerce is a disorganized and messy menu structure. It’s crucial to have a clear plan for how each page on your site will look, so that navigation is simple and convenient for customers. Make sure that each page is organised according to the nature of the content and make it easy for customers to locate the items they’re seeking.